![]() There’s nothing bad about email lists, but you need to ensure that your email list doesn’t contain any old, fake, or illegitimate mail addresses that would generate zero engagement. Dirty mail list: If you use email for marketing purposes, you probably have a list of mail addresses that you use to distribute emails and newsletters.Such messages appear to have originated from someone or somewhere other than the real source, and you can probably already see why spammers would find them useful. Email spoofing: Believe it or not, but it’s quite easy to create messages with a forged sender address.Often, the rightful owners notice only when the amount of available free email storage space reaches zero due to the large number of sent emails. ![]() Hacked account: Perhaps the most common reason why legitimate email users end up blacklisted is that their accounts get hacked and used by spammers to send spam emails.There are many ways how an email address, IP address, or a domain name can end up on an email blacklist: As explained on its website, “the CBL lists IPs exhibiting characteristics which are specific to open proxies of various sorts and dedicated Spam BOTs which have been abused to send spam.” Other prominent email blacklists include SpamCop, MultiRBL, SURBL, and Invaluement, just to name a few.Įmail blacklists are used by everyone from service providers like Google and Microsoft to Internet Service Providers (ISPs) like Comcast and Verizon to prevent spam emails from entering their servers and annoying their customers. One of the most well-known email blacklists is the Composite Blocking List (CBL) by Spamhaus. An email blacklist is a database with email addresses, IP addresses, and domain names that are known to send spam.
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